ROUMELIS SESAME BARS
The production company ROUMELIS has come to brand value. for us to redesign their brand and product identity. We took on logo and packaging desing for a wide range of ROUMELIS’s products, which include traditional brittle, nougat, and snack bars with high nutritional value.
We envisioned the new brand in a way that reflects the classic and ongoing prestige of the company’s name through a contemporary design lens.
Our goal was for the new brand to emit clarity and simplicity while maintaining its deep-rooted traditional elements. With that in mind, the key features of the new packaging are: the new logo, the photograph, as well as the careful selection of colours that encode the product’s uniqueness.
Packaging – Logo design & Brand Identity