BIG SIR®, Premium Dry Gin

The Kalamatian distillery P. KOSTEAS is a local, traditional business in the field of alcoholic beverages, since 1962. As part of its product development, it entrusted us with the design of a new Dry Gin with a greek identity due to the special ingredients of its recipe.

The aim of the new product is to be placed in the category of Greek premium gins in the Kalamata market but also in the wider Greek market.

Our goal was to create a Greek brand with a strong presence of its creator and his story.

The product was named “BIG SIR®”, and the packaging was designed to tell the story of this unique distillate of premium quality herbs and crystal water from the springs of Taygetus.